Game Fuel
I admit that I get a little annoyed whenever I see Doritos and Mt. Dew being peddled as 'game fuel'. There are Doritos and Mt. Dew displays next to or in the video game department of several stores, game awards shows are sponsored by Mt. Dew and Doritos, you can sometimes get secret codes on Mt. Dew and/or Doritos to give you perks in some video game or other, and so on. Mt. Dew and Doritos have somehow become the de facto food and drink of people who play video games, and it really bothers me, but maybe not for the reason you're thinking.